To coincide with the release of Bridget Jones: Mad About the Boy, Tinder launched a campaign reimagining Bridget for the modern dating landscape. The content followed a “real-life Bridget” as she navigated the highs and lows of dating in 2025, blending humour, warmth and self-awareness in a way that felt unmistakably true to both worlds. Playful yet sincere, the spot led a wider social campaign that reintroduced Bridget’s charm to a new generation and positioned Tinder as a space for genuine connection.